Brother Thelonious Belgian Style Abbey Ale Served All Festival Long in Support of Jazz Education
Fort Bragg, Calif.; September 10, 2019; Jazz fans attending the 62nd annual Monterey Jazz Festival later this month are in for a special treat from Official Brewery Partner, North Coast Brewing Company. World-renowned Belgian style abbey ale, Brother Thelonious, is back! Reintroduced earlier this year with a new look and the same award-winning taste, North Coast Brewing makes a donation from the sale of every bottle and keg of Brother Thelonious to the Monterey Jazz Festival’s year-round jazz education programs through its One Pint at a Time Initiative.
North Coast Brewing recently launched the One Pint at a Time Initiative to spotlight all of its sustainably-driven and philanthropic efforts, including its long-standing partnership with the Monterey Jazz Festival and support of jazz education. This year’s festival holds special meaning for the brewery as it commemorates its amplified commitment to jazz education with the One Pint at a Time Initiative.
Brother Thelonious was created as both an homage to jazz master, Thelonious Monk, and to showcase North Coast Brewing’s passion for Jazz as an artform. The California-based craft brewery selected the Monterey Jazz Festival’s year-round jazz education programs as the recipient of its donations from Brother Thelonious to aid in transforming thousands of young people’s lives through jazz music.
“Since our founding in 1988, jazz music has been a constant source of inspiration and passion for North Coast Brewing. We have a long history supporting jazz education efforts. In fact, the first donation we made to any nonprofit was to the Mendocino Coast Jazz Society,” says North Coast Brewing Senior Vice President and National Director of Sales, Doug Moody. “Our partnership with the Monterey Jazz Festival spans over 10 years and we were thrilled to deepen our commitment to their jazz education efforts this year. Brother Thelonious is the perfect libation to savor during the festival, and all year long, to make a positive impact on the future of jazz.”
In addition to the brewery’s contributions from Brother Thelonious and its role as the Monterey Jazz Festival’s Official Brewery Partner, North Coast Brewing sponsors the North Coast Brewing Company Jazz Education Stage. This stage provides jazz musicians and alumni from the Monterey Jazz Festival’s robust jazz education programs with an opportunity to perform on a professional-grade stage at the world’s most revered jazz festival following in the footsteps of their idols.
“We love working with North Coast Brewing Company and Doug Moody. They are all about jazz and are totally committed to nurturing its development through education. Just like the Monterey Jazz Festival. We make a great team and are an excellent fit for each other,” says Monterey Jazz Festival Artistic Director, Tim Jackson.
Festival goers looking for a little bottled bebop are in luck because Brother Thelonious will be served all weekend long. In addition, North Coast Brewing’s fan favorite beers, Scrimshaw pilsner style ale and North Coast Steller IPA, will be on tap to enjoy. Tickets to the 62nd annual Monterey Jazz Festival are still available and can be purchased at: https://www.montereyjazzfestival.org/tickets.
About North Coast Brewing Company:
North Coast Brewing Company is an independent craft brewery producing sustainably crafted beers in Fort Bragg, CA for over 30 years. Known for its award-winning lineup of high-quality beers available in 48 U.S. states and internationally, North Coast Brewing also releases barrel-aged ales and popular seasonal offerings, including a Berliner Weisse series. A pioneer and innovator in the craft brewing industry, North Coast Brewing is a Certified B Corporation — committed to making the world a better place, one pint at a time. North Coast Brewing’s status as a B Corporation is provided by B Lab, a third-party independent nonprofit that verifies the social and environmental performance, transparency and accountability of the companies it certifies. For more information on North Coast Brewing’s beer roster and philanthropic mission, please visit: https://northcoastbrewing.com.
About the One Pint at a Time Initiative:
North Coast Brewing Company’s One Pint at Time Initiative formalizes its decades-long commitment to making the world a better place, one pint at a time. The One Pint at a Time Initiative is an ongoing program that highlights the brewery’s status as a Certified B Corporation, its innovative partnership with Fortunate Farm on a closed-loop composting system and carbon farming projects, support of marine mammal research and rescue efforts, donations to jazz education, Non-GMO Project Verification of its core beer brands, dedication to energy efficiency, TRUE Zero Waste Platinum Certification and overall community giving. To learn more about the One Pint at a Time Initiative, please visit: https://northcoastbrewing.com/north-coast-brewing-company-introduces-the-one-pint-at-a-time-initiative/.
North Coast Brewing Company PR Representative:
For more information, high-resolution photographs and interviews, please contact:
Timothy Orr, Marketing Associate
Monterey Jazz Festival
Direct Line: 831.646.8670
Monterey Phone: 831.373.3366
Monterey Jazz Festival is honored to receive support from the William and Flora Hewlett Foundation, David and Lucile Packard Foundation, NEA Art Works, North Coast Brewing Company, Scheid Family Wines, Blue Note at Sea, Inns of Monterey, Yamaha, Medcom Solutions, Taylor Farms, Macy’s, Blue Microphones, Montage Health, Monterey Bay Aquarium, Kind Bars, El Jefe Tequila, Tahoe Blue Vodka, Geico, Sanctuary Vacation Rentals, Vibes Earplugs, Alvarez Technology Group, Jazz at Lincoln Center, Naturipe, MogoARTS Marketing, Remo, KSBW/ABC/EstrellaTV, DownBeat, JazzTimes, KAZU, SmoothJazz.com Global, Monterey Herald, KSQD, STAR Sanitation Services, and Mission Linen Supply.